Episode Date: May 7, 2025
Host: Mark Fidelman
Length: ~10 minutes
🔥 Episode Summary:
This week, Mark dives into the biggest and boldest updates in AI marketing – from OpenAI’s attempt to unseat Google Shopping, to a hilarious campaign where real grandmas outshine machine learning.
Tune in to hear how:
ChatGPT just became your personal shopping assistant (and possibly Google’s worst nightmare)
Meltwater’s new AI teammate Mira is changing how marketers do their jobs
Google’s AI answers are stealing your SEO clicks
A Mexican food brand launched “Abuela Intelligence” to roast AI hype with old-school wisdom
Buckle up – this is AI news with a sharp edge, told in classic Mark Fidelman style: funny, fast, and fearlessly bold.
OpenAI rolls out product search + recommendations
No ads, no affiliate links — just pure AI shopping curation
What this means for brand marketers and SEO
“It’s SEO meets QVC, but with AI running the show.”
Meltwater’s AI-powered agent now automates research, monitoring, and analysis
Turns billions of data points into real-time brand intelligence
“Think of Mira as Jarvis, but for CMOs.”
New data shows AI snippets reduce clicks to top results by 34.5%
Pichai says it boosts engagement — but the numbers say otherwise
Marketers need new ways to win in a zero-click world
Del Real Foods launches “Abuela Intelligence” instead of artificial intelligence
Grandma-powered advice centers, sassy campaigns, and cultural genius
“Hasta la vista, Chatbot — Grandma’s got this.”
OpenAI’s Shopping Features: TechCrunch
Meltwater’s Mira Launch: Adweek
Ahrefs SEO Study: Search Engine Journal
Del Real’s Abuela Intelligence Campaign: Marketing Brew
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And remember — you don’t need a supercomputer to be brilliant, sometimes a grandma’s advice will do just fine 😉
