Host: Mark Fidelman
Guest: Richard Savoy, Co-founder and CEO of Adiona (enterprise logistics optimization company)
Main Discussion Points:
B2B Marketing Transformation
Deals have become more complex (increased from 11 to 17 touchpoints)
Slower technology adoption in logistics and supply chain sectors
Buyers are more cautious and selective about technology solutions
AI's Role in Marketing
Top of Funnel:
* Hyper-targeted lead generation * Automated lead qualification * Identifying potential leads through organizational changes
AI Marketing Strategies
Website content optimization based on visitor's geographic location
Automated content rearrangement based on user journey
Real-time feedback loops for customer interactions
Future of B2B Marketing
Shift from in-person events to digital AI-enabled interactions
Relationship-based selling remains crucial
AI will enhance, not completely replace human interactions
Key Advice:
Professionals should become AI experts to remain relevant
Embrace AI tools to improve marketing and sales processes
Prepare for significant changes in marketing strategies
Contact: Richard Savoy's company website: adiona.tech Recommended Action:
Learn and integrate AI tools into marketing strategies
Stay adaptable to technological changes
Focus on relationship-building while leveraging AI capabilities
