I sat down with Jim Baral just before the New Year, and we discussed his experience with colon cancer as a lynch syndrome patient, as well as the upcoming colonoscopy ESPY (colonEscapy) awards ceremony as we both walk the blue carpet for 25 plus times. Proof that we're all originally from Brooklyn. We have very similar stories and attitude about this. Jim's LA cleansing is the stuff of legend. We talk about branding and what will move the needle from a marketing standpoint, but we also talk about prioritizing especially as we've gotten older and what it's like to be living with lynch.
