Is product management dead?
Petra Wille and Teresa Torres unpack the big question making the rounds at conferences: Is PM disappearing—or evolving?
Their take: product management isn’t dead. But the traditional product trio (PM, design, engineering) is collapsing into something new.
AI is raising the baseline. More of the repeatable 80% can now be built by anyone with the right tools. The future belongs to “product builders” — people with a shared foundation across disciplines and deep expertise in one area.
If you work in product, design, or engineering, this episode is your signal to start upskilling.
