Richard Hanson is the Marketing Manager at Children's Wisconsin.
For those not familiar with this organization...Children's is dedicated to the health and well-being of children. It's a cool organization and Richard is a key member of their marketing team.
In this interview we riff on:
👉 The state of healthcare marketing -- where are we at today.
👉 The KEY pressure points within the industry.
👉 What are the steps healthcare organizations can take to win more customers? And the importance of OWNING the experience.
👉 The future of telemedicine.
👉 The importance of patient RETENTION as the next phase of healthcare marketing.
👉 Richard's two elements of branding.
👉 The KPIs and metrics Richard looks at.
👉 How they decide on what content they will use in their campaigns.
I loved talking to Richard. He's a smart and genuinely nice guy. I know you are going to like it so have a listen and then hit that button labeled Subscribe.
If there are topics you would like us to cover...let us know.
To learn more about the American Marketing Association--Milwaukee Chapter visit our website: https://www.amamilwaukee.org/
Music by: VJ Memes
RIFF Artwork: Emma McGovern
RIFF Host: Pat McGovern. Connect with Pat at pmcgov@gmail.com
