“The Death of Trends” is what Host Duff Watkins and Australia’s Leading Social Analyst David Chalke will be discussing.
David is one of Australia’s leading Social Analysts. A science graduate; his early career was in Europe with trans-national organisations such as Nestle, Cadbury Schweppes & Wilkinson Sword. On coming to Australia David held the positions of Director of Strategy Planning with McCann-Erickson and Y&R Mattingly, until founding the independent consultancy, The Strategy Planning Group, in 1990.
Today, David focuses on measuring the effects of cultural change on Australians’ attitudes and behaviours, and advising on the impact of these on the formulation of effective business strategy and public policy.
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