Ever wonder why some podcast episodes that you air create a ripple of new listeners and leads while others fall flat?
If you’ve been investing time interviewing guests but not seeing your show grow, or you’re preparing to launch and want to build momentum from day one, this episode will help you set the right foundation.
In episode 440 of Amplify Your Success Podcast, I’m breaking down the guest factors that can make or break your podcast growth. After hosting hundreds of interviews, I’ve developed a clear framework for identifying which guests align with your show’s goals, values, and growth strategy and which ones may quietly derail your momentum. I’ll walk you through the three core areas I evaluate every guest on: value, energetic alignment, and reach.
If you’re serious about building a podcast that fuels your authority and generates real results, this episode will help you curate conversations that actually move the needle.
Ready to amplify your authority and build a business that scales with ease? If you're craving personalized strategy and mentorship to help you grow without the hustle, check out my coaching options here:
https://melaniebenson.com/coaching
[1:20] Why “just any guest” can be a major misstep if you're using your podcast as a growth strategy.
[3:19] A free resource for guest experts who aren’t seeing traction from their podcast interviews.
[6:00] Why even big-name guests aren’t always a good fit—and how I vet every single one.
[7:41] The three core areas I use to qualify guests: value, energy, and reach.
[9:54] Why overlapping too closely with your own offers can confuse your audience (and cost you clients).
[13:15] What values alignment really means—and how it protects the integrity of your show.
[16:59] Red flags that indicate someone leads from ego, not impact.
[19:34] The myth of “celebrity guests” and why some big names don’t help grow your audience.
[22:29] What I look for in a long-term collaborator—and how one podcast interview can tell you everything you need to know.
Download my FREE Scorecard so you can avoid the 17 biggest mistakes, as a guest expert, that costs you leads and clients
