C.C. Chapman is a writer, photographer, and creative marketing consultant. He works on a variety of freelance projects, produces books, and teaches at Bentley University. He has been online in some capacity since 1989 and that has evolved into his current practices with modern social media tools. His focus often includes helping companies achieve their goals in the best way possible using the right tools of social media. C.C. recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how a company and its employees can become successful creative instigators through their use of social media and inspired marketing strategy. Create and consume more. Anything and everything – then figure out how it benefits your business. Success comes with a strategy based in many creative ideas. C.C. discusses becoming a creative instigator in the social media world: Tools are Secondary. Know the Purpose of Social Media Tools. Play to Your Strengths. Ideas are the Foundation for Success. Experimenting is great. Marketing is not easier because of social media. Don’t be Afraid to Ask the Thoughts of Others. All in all, the ideas developed and the tools engaged should work toward the benefit of a business goal that is communicated through a solid marketing strategy.
