Piyush Prem is a Senior Specialist on the Social Media Team at Informatica, a data management solutions company based out of India. He, and his company, are a customer of GaggleAMP. Piyush handles issues related to B2B sales through social media, PR through social media, and employee advocacy. He began his career as a market researcher working in traditional marketing but quickly realized the importance of social media in the business world. Piyush recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss the power of social media and a company’s transition to using social media in various regions of the world. To be successful in the business world, companies need to have a social media presence that is customized based on region and channel. Piyush discusses social media marketing in a global world: Social media marketing is becoming increasingly utilized thanks to increased personal use at alarming rates, especially by the newest generation which seems to have been born into social media. As a company establishes their social media presence, they must accept that there is a broad range of experience with social media from none to expert. Marketing is no longer about selling; Rather, it is about engagement with the customer base about the products. To overcome these barriers, you cannot rely on your corporate social media team that is based in one location with one culture and language. When you enter a region, you need to start with a clean slate for that region. As a company enters into employing social media marketing, start slow. Engage constantly so your audience remembers you.
