On the latest episode Glenn Gaudet is joined by Samantha Stone, founder of The Marketing Advisory Network. Samantha is author of “Unleash Possible: A Marketing Playbook that Drives Sales”, a how-to guide for high-growth marketing in complex selling environments. In addition, Samantha will be speaking in Boston at the AMPlify conference June 11-12.
In this podcast you will learn about:
How trust is diminishing in the business world
Why transparency is key to building trust
Utilizing employee advocacy with integrity
Equipping everyone in your company represent your brand
Why it’s important to empower rather than control
