Shel Holtz is a communication strategist focusing primarily on internal and external communication activities at the corporate level. He is especially well-tuned to the needs of organizations in relation to employee advocacy on social media. Shel recently joined AMP UP Your Social Media’s host Glenn Gaudet to discuss how companies can prepare their employees for the possibility of being trolled while participating in social media advocacy on behalf of the company. This begins with having in place a social media policy that clearly includes how to deal with trolls. Let employees safely share with enthusiasm. Don’t let employers and employees get blindsided by trolls. Prepare for the possibility. Shel discusses trolls and their impact on employee advocacy practices: Make sure employees know they make the decisions about their own participation. Clearly define trolling. Train your employees on how to deal with trolls. “Training for trolls, you have to do it.”
