In this episode, we break down why wanting more doesn’t always mean wanting better. You’ll learn how the “desire virus” spreads—how we copy goals, timelines, and lifestyles without realizing it, then wonder why we feel off. From monkeys losing their minds over toys to influencer water bottles and fake finish lines, this episode shows how mimetic desire quietly runs your life. The big takeaway? Most of what you want isn’t chosen—it’s caught. Awareness is how you take your life back.
⏰ Timestamps
00:00 Why desire isn’t as personal as you think
01:04 The monkey experiment that explains everything
02:10 What mimetic desire really means
03:05 Influencers, trends, and fake wants
04:14 The Vegas line experiment
05:12 Who actually shapes your desires
06:18 Career, money, and milestone traps
07:28 How to identify your “models”
08:36 The hardest question you can ask yourself
09:48 A call to action before setting new goals
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