In this episode ofInside Integration, Chris and Jayson dive into a thought-provoking discussion on the shifting landscape of custom integration. Is traditional AV taking a backseat to lighting, shading, and other low-voltage solutions? They break down how integrators are seeing revenue skyrocket—not from AV, but from strategic moves into adjacent markets.
They also explore industry trends, the challenges of adapting, and how firms are either resisting or embracing this evolution. Plus, Jayson shares insights from recent market visits, revealing how different businesses are navigating these changes.
Is AV still the core of CI, or is it becoming just another add-on? Tune in to find out!
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