What makes an integrator actually leave the office, job site, or beach house to attend an industry event? In this episode, Chris and Jayson dig into what works (and what doesn’t) when it comes to dealer events, manufacturer trainings, and trade shows.
Is it the venue? The education? The free drinks? The promise of exclusive product insights? They break down what truly gets people to show up, share war stories from past events, and debate whether giveaways, Topgolf, and open bars are still enough to move the needle.
