Episode Title:The Smart Publishing Impact Series - Episode 30: Why Being a Published Author Still Matters
Episode Summary:With social media, YouTube, and online courses everywhere—do books still matter? The answer is a resounding yes. In this milestone episode, Renée Lautermilch unpacks why publishing a book remains one of the most powerful ways to build credibility, authority, and long-term trust. From Alex Hormozi’s record-breaking launch to hard data on how readers perceive published authors, this episode dives deep into why a book isn’t just content—it’s a credential. If you’ve ever wondered whether writing your book is still worth it, this one’s for you.
What You’ll Hear:
Why Alex Hormozi chose to publish books (and not just courses or videos)
The stats that prove books build more trust than blogs, podcasts, or social posts
How being a published author impacts speaking, media, and networking opportunities
Why books outlast every other type of content—social posts, podcasts, and even YouTube
The psychological reasons readers associate books with authority and discipline
How publishing your book becomes a permanent platform to set you apart
Quote to Remember:
“Publishing a book isn’t just creating content—it’s earning a credential.”
Mentioned in This Episode:
Renée’s book: The One Hour Author, available on Amazon
smartpublishingservices.com – Tools, courses, and support for your author journey
Connect with Renée on Facebook – she’s the only Renée Lautermilch out there!
Next Week:Renée keeps the solo episodes rolling with more no-fluff strategies to help you write, publish, and share your book with impact.
