Business and Digital Marketing Consultant Len Ward is In the Queue telling Mike "AI will destroy every fabric of Marketing" as we know it. Len gives his deep insight on the impact of AI on business and employees based on his 26 + year's of experience.
Len Ward is a Digital Strategist, Business Consultant and Managing Partner & Head of AI for Commexis. linkedin.com/company/commexis/
Len Ward (guest, entrepreneur, business consultant, digital marketing expert)
Key Topics Discussed:
AI Adoption and Impact
AI has exploded in the past 12 months
Accessibility and quick user adaptation
AI is changing marketing fundamentally
Marketing Transformation
Marketing will be disrupted by AI
Future involves bot-to-bot negotiations
Brand marketing and human influence will remain relevant
Workforce Displacement
AI will impact workers across all age groups
Potential for mass layoffs in repetitive jobs
Marketing industry likely to be first significantly affected
Business Preparedness for AI
Three types of business owners:
a) Actively researching and implementing AI b) Aware but overwhelmed c) Fearful of potential business elimination
AI Implementation Strategy
Organize and digitize company content
Create a blueprint based on processes and systems
Automate repetitive tasks
Move from search-and-retrieve to problem-solving approach
Future of AI Companies
Existing tech giants will remain players
Potential for small, agile 5-person companies to become billion-dollar enterprises
Focus on innovative leaders and their potential
Action Items:
Digitize and organize company content
Explore AI implementation in business processes
Stay informed about AI developments
