In this episode, Elizabeth and Eamonn challenge one of the most persistent myths in business acquisitions: that every business you buy should scale rapidly. They break down why growth projections from sellers and brokers often deserve scrutiny—and how savvy buyers can separate real opportunity from sales spin.
🔍 Topics Covered:
Why not all small businesses are built to grow
How to evaluate claims of "untapped potential" during due diligence
Real examples of growth constraints—like operational costs and market limits
The role of earnouts and contingent payments in sharing risk
Why a stable, profitable business might be the best acquisition of all
Whether you're exploring your first business purchase or already deep in deal negotiations, this episode delivers clear, practical insights to help you buy a business with eyes wide open.
