Today, we transition from theory to practicality as we pick apart the pieces that make a brand. Let's look at Dropbox's and Cash App's brand guidelines and gain some insight into how to incorporate emotion into our message.
_Scene Selection
00:00 Tease & Intro
03:07 Customers Respond to Emotion
05:00 Brand Guidelines
14:08 Typography
19:18 Logo
25:48 Corporate Culture
33:16 Cash App Brand & Culture
39:08 Building a Logo - Part 2
41:51 Final Remarks & Prayer
_Resources
Dropbox Brand Guide at brand.dropbox.com
Cash App Brand Guide at design.cash.app
_Let's Connect
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