In this episode of AI for Founders, Ryan Estes sits down with Jasson Casey, CEO of Beyond Identity, and Josh from Brand Hospitality Group to unpack what happens when AI can convincingly impersonate humans and your passwords are the weakest link in the system. They break down how device-bound, hardware-backed identity can stop AI-enabled adversaries, eliminate most password-based attacks, and give your AI agents their own cryptographic identity. If you are building AI products, securing a growing team, or just tired of MFA fatigue, this conversation shows you how to protect your business while still shipping fast.
You will hear how Beyond Identity uses passkeys, cryptographic keys, and device posture to create unphishable authentication, and how a hospitality operator with non-technical frontline workers is actually deploying it in the real world. The episode also explores agentic AI, why detection-only tools are a losing arms race, and why data provenance, not just content detection, will define the next decade of cybersecurity.
What you will learn
How AI-enabled adversaries mimic victims through cloned voices, synthetic identities, and deepfake.s
Why detecting fake content is an arms race and why provenance and authorization matter more
How device-bound, hardware-backed identity works in practice, using examples like Apple Pay
How passkeys and local hardware enclaves eliminate credential movement, the root of most breaches
How to give AI agents their own identity, permissions and audit trail so you can prove who was acting
How a hotel group uses passkeys to protect line-level staff and reduce MFA friction across brands
Why founders should demand modern identity support (SSO, passkeys) from every new vendor they adopt
Around 80 percent of security incidents involve stolen or misused credentials, not exotic zero days
Credentials that never move and never live in general memory cannot be phished, replayed or leaked in logs
AI does not always create new vulnerabilities; it massively scales the impact of the ones you already have
Treat AI agents like short-lived employees, give them identity, scope, permissions, and an auditable trail
Identity is becoming the real perimeter, and data provenance will be critical as sensors and implants get closer to the body
For many organizations, the biggest security win is replacing passwords and fragile MFA flows with hardware-backed passkeys
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