Description

In this episode, I spoke with Zak Marks, the co-founder behind Kitt Medical, an all-in-one anaphylaxis prevention and treatment system for schools - like a defibrillator, but for allergies

We covered:

• How Zak started on his journey firstly trying to reinvent allergy medical devices to later shifting his focus on making the existing allergy devices more accessible and reframing the problem

• How he tested his proposition to doubling down on schools as the best way to start gaining traction with his service and how he is scaling the business not coming from a medical background himself

• More generally - Zak’s experience on selling his services within businesses and public sector as a socially motivated business and how he gains that extra buy in for them to actually purchase

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