In this episode of Enterprise Alchemy, Anthony Nash speaks with Daniel Lamarre, the Executive Vice Chairman of Cirque du Soleil. They discuss Daniel's journey from journalism to leading one of the most iconic entertainment companies in the world. The conversation delves into the importance of creativity in business, the challenges of live performance, and the impact of COVID-19 on the industry. Daniel shares insights on collaboration with music legends like The Beatles and Michael Jackson, the necessity of a united leadership front, and the future directions for Cirque du Soleil.