Description

Summary:

This episode explores Pakistan’s engagement in the International Awareness Day for Avoidable Deaths (IAD4AD), with a 2026 focus on road safety. In response to rising traffic accidents in rural districts, the campaign brings together schools, police authorities, and community leaders to raise awareness among young people—especially motorcyclists—about safe driving, helmet use, and responsible road behavior. Through seminars, outreach visits, and awareness materials, the initiative aims to prevent avoidable deaths before they occur.

The discussion also highlights the broader importance of prevention and youth engagement, from improving safety around agricultural wells to training volunteers in first aid and emergency response. Grounded in a “global vision, local action” approach, the campaign demonstrates how practical, community-based efforts can save lives and build safer, more resilient communities.

Guests:

• Tahira Kan (Punjab Emergency Service Rescue 1122, Pakistan)
• Asad Tahir (University of Leicester, UK)

Co-Hosts:

• Dr. Haris Rahadianto (Lund University, Sweden)
• Dr. Mark Ashley Parry (Northumbria University, United Kingdom)

Music:

“Sunset” by Kai Engel, available at ⁠Free Music Archive⁠, licensed under CC BY 4.0.