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Your primary objective in marketing is to tell people exactly what they need to do in order to be successful.

You also need to make them believe that they can do it too. You do this by telling them stories, not only yours, but others as well.

They need to believe you and they need to believe in themselves.

You make them believe in you by demonstrating you know what you're talking about by showing up everyday and providing good quality content.

If you want to learn all the ins and outs of how exactly to do thing, you need to take the next step. You need to get some skin in the game.

If you're having a hard time getting people to take that next step, you need to work on your messaging. You need to demonstrate that value. Maybe you need to be more consistent and show up more.

You don't have a traffic problem, you have a messaging problem, you have a positioning problem, you have a belief problem. Get this right and the traffic will come. Build it and they will come.

You must position yourself as an expert in your market AND make your prospects believe that you have the solution to their problem AND that they, the prospect, are capable of achieving their desired result by using your product.

You do this by showing up daily and telling stories about what you and others did to achieve their desired goal. Again tell them what to do... What you did... And what others did... Then guide them to your product or service for the how.

Do this enough, and you will build trust not only in you, but in your prospect.

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