In this inspiring episode, we sit down with Carrie Brockhurst, a former dental office manager turned real estate powerhouse, who shares how she found her voice (and her niche) through video marketing—before she even got her license! Carrie opens up about the ups and downs of getting started in the real estate industry, the surprising power of YouTube for lead generation, and why being genuine and unscripted has been her greatest strength.
We talk about the challenges of managing time as a mom, content creator, and real estate professional—and how Carrie makes it all work without losing the personal touch. If you’ve ever wondered how to stand out in a crowded industry without being “salesy,” this episode is for you. 🙌
✅ Key Takeaways:
✅ Carrie left a career in dental management for more flexibility and fulfillment in real estate.
✅ She began creating video content before getting licensed to build brand awareness early.
✅ Authentic, raw videos build stronger client connections than overly polished content.
✅ Time-blocking and prioritization are essential when juggling business and family life.
✅ YouTube is a powerful, long-term tool for attracting qualified real estate leads.
✅ Strong client relationships go far beyond transactions—people want to feel seen and heard.
✅ Her real estate team thrives in a collaborative environment without rigid hierarchy.
✅ Knowing your audience helps shape content that actually resonates and gets results.
Chapters
00:00 Introduction to Editing and Technology in Podcasting
00:43 Real Estate Journey: From Dental Management to Real Estate
01:30 Building a YouTube Presence in Real Estate
03:46 Content Creation: Strategies and Challenges
06:03 Time Management and Prioritization in Real Estate
08:02 Navigating the Real Estate Market and Client Relationships
10:02 The Importance of Authenticity in Content Creation
12:53 Overcoming Industry Skepticism and Building Credibility
15:04 Balancing Personal Life and Professional Responsibilities
17:07 The Role of Family in Content Creation
19:04 Final Thoughts on Content Strategy and Audience Engagement
22:46 Video Content Creation Strategies
25:18 Understanding Audience Engagement on Different Platforms
30:28 Lead Generation Through YouTube
33:50 Building a Collaborative Real Estate Team
38:04 The Importance of Personal Connections in Real Estate
43:51 Networking and Building a Brand Through Podcasting
