From kids’ craft subscription boxes to transforming homes, Cassie from Accent By Design is the definition of a driven, creative entrepreneur. In this episode of the EmpowerMoms Podcast, we dive into her journey—how she went from launching her first business as a young mom to running a thriving home renovation company with her partner that helps clients bring their Pinterest dreams to life.
Cassie shares what it takes to grow a brand, balance family life with entrepreneurship, and build lasting client relationships. We also talk about the power of exceptional customer service, authenticity, and social media in standing out in a competitive industry.
Whether you're an entrepreneur, a design lover, or just someone looking for inspiration, this episode is packed with insight and motivation!
Find Accent by Design online at accentbydesign.ca or on Instagram and Facebook @AccentByDesign !
Keywords
Empower Moms, Accent By Design, entrepreneurship, home design, customer service, family business, social media, interior design, business growth, work-life balance
Takeaways
Chapters
00:00 The Journey of Entrepreneurship
03:28 Building a Business Together
05:44 Customer-Centric Approach in Home Design
07:28 Visualizing Design Ideas
10:04 The Evolution of Business Ventures
12:05 Finding the Right Team
14:16 Future Aspirations for Accent by Design
18:06 Balancing Family Life and Entrepreneurship
23:52 Consultation Process and Client Engagement
25:39 Navigating Client Decisions in Design
28:58 The Role of Creativity in Interior Design
32:41 Starting a Career in Interior Design
37:13 Differentiating Yourself in a Competitive Market
40:51 The Importance of Authenticity in Business
46:34 Niche Down for Success
51:04 Building a Support Network as an Entrepreneur
