In this episode, we sit down with Katie, founder/owner of Giftii, a luxury custom gift box company born from Katie's family tradition of thoughtful gifting with a single personalized gift box. After working in mental health and addictions, Katie started Giftii in 2016, setting up shop in her parents' basement at the end of her second maternity leave, and beginning with only 12 unique gift boxes! Today, Giftii occupies a 2000-square-foot commercial space, showcasing over 50 local and Canadian businesses. Katie's 'make it work' mentality ensures customer satisfaction, supported by her husband and business partner, their strategic marketing efforts, and their sons' creative contributions to designing gift boxes. Katie emphasizes work-life balance and the importance of client-focused interactions, underscoring the value of passion-driven entrepreneurship, and creating genuine connections in fostering enduring success. You can find Giftii on Instagram @giftiicanada or online at giftii.ca.
