In today’s episode, we’re thrilled to chat with Lexi Cappuccitti, the founder and owner of Hey Moon Mama, a unique company specializing in mesh underwear for women during pregnancy and postpartum. Lexi’s journey began years ago in fashion in the corporate retail world; however, everything changed when she became a twin mom. Just before her maternity leave, a mentor shared some insightful advice that made Lexi rethink her new role as a mother and how it would fit into her professional life.
After welcoming her twins into the world, Lexi's sister-in-law echoed the same sentiment, urging her to pursue something more fulfilling. It was during this chaotic time that Lexi found comfort in the mesh postpartum underwear provided by the hospital—it served as her security blanket, helping her navigate those overwhelming early days!
Lexi’s humor and honesty shine through as she shares her candid experiences of motherhood, revealing the confusing and unexpected challenges that arise in the postpartum period. She recognized early on that what new moms really need during those early days is comfort and a sense of security. This realization inspired the creation of Hey Moon Mama’s mesh underwear, which is colorful, shibori-dyed, and designed to be soft, stretchy, and secure.
In our conversation, we discuss the significance of marketing and getting products in front of the right audience, especially through platforms like Instagram. We also explore the challenges of package design and how Lexi continuously adapts to capture buyers' attention quickly.
Lexi also highlights the vital role of building a supportive community as a mother—encouraging women to ask for specific help and make self-care a priority.
She shares her experiences of launching and growing Hey Moon Mama over the past three and a half years while balancing family responsibilities and a full-time job. Lexi honestly reflects on the pressures of being present for her family while working on her business in its early stages.
To top it off, Lexi shares her thoughtfully curated New Mom Gift List, offering invaluable suggestions for supporting new mothers during those first weeks. With practical tips, such as the memorable advice to “ice it like a cupcake!” Lexi emphasizes the importance of reviews for small businesses and how they can significantly impact growth.
You can find Hey Moon Mama online at heymoonmama.com, at Round Maternity and Rebirth Wellness in London, or at multiple locations in Toronto. Don’t forget to follow them on Instagram @heymoonmama for more insights and updates. Join us for this engaging conversation filled with laughter, inspiration, and practical advice that every new mom will appreciate!
