In this episode, we bring you what feels like a personal masterclass with the incredible Anita Anello, founder of The Ripple Effect and coach for elite entrepreneurs. With over 20 years of experience as a consultant and several life-changing events behind her, Anita made a bold move to leave the corporate world and build her own business, which is now growing into a $10 million empire! As a homeschooling mom and powerhouse coach, Anita’s energy is magnetic, and she’s here to inspire you to turn your “God-sized” ideas into reality.
Anita works with visionaries who have big dreams, helping them craft high-ticket offers that not only attract high-ticket buyers but also enable them to earn their annual salary in just a month—or even a day! She shares her insights on creating offers above $10k and building a repeatable system around the unique pillars of your business, so you can achieve both time and money freedom. One of her key points? A high-ticket buyer doesn’t trust a price that’s too low—they’re looking for value and proximity to greatness, and Anita shows you exactly how to deliver on that promise.
She also dives into the mindset shifts needed to embrace this level of success. Anita explores the limiting beliefs that often hold entrepreneurs back, particularly around time and money freedom. When it comes to pricing your services, she makes it clear: you’re not charging based on your worth—you’re charging based on the client’s worth and the value they’ll receive.
Anita emphasizes the importance of taking the right steps in the right order, pursuing the right goals, and staying aligned with your vision. She believes that joy in your business isn’t just about personal satisfaction—it’s about modeling that joy for your children and showing them what’s possible when you move beyond your own limiting beliefs and trust the process.
Throughout the conversation, Anita drops gems of wisdom from some of her favorite thought leaders. She quotes Russell Brunson, reminding us that “people who PAY pay attention,” underscoring the value of investing in yourself and your growth. She also references Brendon Burchard, who says, “Your internal insecurities aren’t market reality,” a powerful reminder to push past self-doubt and recognize the abundance of opportunities available to everyone.
Alex, Chauntelle, and Anita also tackle the topic of lack and poverty mentality, discussing how to break free from these limiting mindsets and embrace the belief that there’s enough success and opportunity to go around for everyone. They encourage listeners to start investing in coaches who align with their goals and values because, ultimately, the best investment you can make is in yourself.
This episode is packed with actionable insights and empowering messages for anyone looking to elevate their business and mindset. Whether you’re just starting out or looking to scale, Anita’s approach to high-ticket offers and mindset mastery will leave you feeling inspired and ready to take bold action.
Connect with Anita at anitaanello.com, follow her on Instagram @anitawilliamsanello, or listen to her podcast, The Messy Middle https://www.youtube.com/@the.ripple.affect And don’t forget to connect with us on Instagram @EmpowerMoms.Podcast or @Village.RealtyTeam if you want to buy, sell, or invest in real estate!
