Join us as we explore how leveraging strategic partnerships can be a game-changer in the trade show industry. From strategic outsourcing to building a collective, we cover it all!
Time Stamps
- 00:58 - Episode Intro
- 02:13 - Trade Show Season and NPE Event
- 03:18 - The Value of a Collective
- 11:13 - Real-World Examples of Successful Collaboration
- 13:48 - Evaluating and Choosing the Right Collective of Partners
- 21:35 - Setting Standards for Outsourcing
- 22:02 - Strategic Partner Selection & Vendor Management
- 25:24 - Client Communication and Transparency
- 28:36 - Project Management Challenges
- 30:31 - Case Study: Sammy's Island Project
- 35:45 - The Effort Behind the Ask
- 38:13 - Importance of Clear Expectations
- 41:24 - Conclusion and Final Thoughts
Snippets From The Show
- "A wise man once told me, anything in writing is an agreement, and agreements prevent disagreements."
- "What do I look for in a sender partner? I'm looking for somebody that obviously cares about their customer base to the degree that they just want to make sure they're delivering a great, successful, hassle-free experience, as much the experience as the desired outcome of whatever the deliverable is."
Resources
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