Discover the secret to turning LinkedIn from a simple social platform into a key player in building reputation as a trade show professional. Don't miss out on effective content creation tips!
Time Stamps
- 00:58 - Episode Intro
- 02:26 - The Importance of Social Media for Businesses
- 03:22 - LinkedIn's Growing Influence
- 04:58 - Creating Effective LinkedIn Content
- 14:12 - The Value of Sharing and Reposting
- 17:14 - Guidelines for Creating Original Content
- 17:55 - Case Study: Small Business Owner on LinkedIn
- 26:46 - Contrarian Opinions and Content Pillars
- 28:09 - Balancing Personal and Professional Content
- 31:18 - Effective Posting Strategies
- 33:36 - Engagement Tactics and Value Creation
- 37:50 - Humanizing Your Brand
- 41:50 - Episode Takeaways
- 42:39 - Avoiding Social Media Pitfalls
- 45:18 - Leveraging LinkedIn Video
- 47:05 - Final Thoughts and Takeaways
Snippets from the Episode
- "You need to make sure that you optimize the medium for the channel." - Khalil
- “You want to talk to people. You don't want to talk to companies. So talk like you're talking to people.” - Khalil
- “I think, it’s [LinkedIn] the gold standard of business social media portals.” -Chris
Resources
More from Chris
More from Khalil
