Ever thought of your trade show booth as more than just a booth? Dive into the idea of treating it as a branch office for strategic success. Discover actionable insights on planning, staff training, and creating engaging experiences to maximize your ROI. Listen now!
Time Stamps
- 00:48 - Episode Intro
- 02:38 - Opening a Branch Office at Trade Shows
- 06:10 - Strategic Planning for Trade Show Success
- 10:11 - Engaging and Training Your Staff
- 22:48 - Engaging Trade Show Visitors
- 22:58 - Choosing the Right Staff for Your Booth
- 24:37 - Creating a Compelling Booth Experience
- 26:40 - Maximizing Client and Prospect Interactions
- 29:01 - Budgeting and Planning for Success
Snippets from the Episode
- "It's not enough to buy a pretty booth or rent something. There's gotta be a strategy and then a tactical plan to drive that traffic there.” -Chris Griffin
- “You've gotta be able to engage, qualify, present, and close. And close doesn't mean get a deal. Close means close on a commitment. ” -Chris Griffin
- “It gets harder and harder to get in front of our clients and prospects now. But shows are a great place to do that.” -Chris Griffin
Resources
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