Feeling the pinch of a seasonal slowdown? Listen in as we discuss practical ways to handle predictable downtimes in the trade show industry.
Time Stamps
- 00:32 - Episode Intro
- 02:27 - Understanding the Trade Show Industry's Seasonal Patterns
- 04:49 - Strategies for Managing Financial Pressures
- 10:58 - Optimizing Operations During Slow Periods
- 21:53 - Maximizing Efficiency During Slow Periods
- 22:40 - Targeting Busy Industries During Slow Months
- 24:21 - Strategic Financial Management
- 27:27 - Reemerging from Slow Periods
Snippets from the Episode
- ”A mentor of mine decades ago said, in the trade show and event space, you're guaranteed to make money six months a year if you show up. You're guaranteed to lose money two months a year. It's usually the summer and it's the other four months that determine whether your business has a good year or a bad year. So what are you doing with those four months?” -Chris
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