Chris and Khalil dive deep into the strategic question every agency owner should be asking: where will your next million dollars in revenue actually come from? They break down three proven pathways for sustainable growth and share hard-earned lessons about the difference between chasing revenue and building profitable, bulletproof businesses that can weather any storm.
What You’ll Learn
- Three strategic channels for generating your next million in revenue
- How to systematically grow existing client relationships beyond current offerings
- Proven frameworks for identifying and approaching high-value target accounts
- Why business development strategies are evolving and what's working now
- Critical warning signs when pursuing large opportunities or acquisitions
Time Stamps
- 00:49 - Current Business Climate
- 01:42 - Strategic Growth: Acquisitions and Alliances
- 04:28 - Maximizing Revenue from Existing Clients
- 19:59 - Evolving Business Development Strategies
- 24:28 - Targeting New Accounts: Strategies and Insights
- 25:50 - Networking and Building Relationships
- 32:21 - Challenges and Risks in Business Growth
- 43:49 - Key Takeaways and Final Thoughts
Snippets from the Episode
- "I do not chase revenue just for the sake of it. When I say where's the next million coming from, it really is, where's that next chunk of business that's gonna be good for the company?"— Chris Griffin
- "By us asking this question, it changes your mindset. You sort of move from autopilot to having both hands on the wheel, both feet on the pedals."— Chris Griffin
- "Everything requires maintenance. If you're going to take on this new project, you have to budget maintenance and attention to detail."— Khalil Benalioulhaj
Key Takeaways
- Don't Hope to Grow - Plan Your Growth
- Focus on Profitable Revenue Over Total Revenue
- Segment Clients Into Strategic Categories
- Networking and Referrals Drive New Business
- Protect Your Business Model During Rapid Growth
Resources
- Need Help With An Event? Get in touch with CrewXP
More from Chris
More from Khalil
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