Welcome to The Supplement Shop Podcast! In this episode, I sit down with Darren Anselmo of NutriWolf to discuss the realities of running a successful supplement store in a hyper-competitive market. Darren shares the incredible story of how a major setback with a former meal prep supplier—resulting in a surprise USDA inspection—forced them to pivot, ultimately turning into the "blessing in disguise" that launched their own successful in-house meal prep service. We dive deep into the crucial role of diversified income streams (supplements, meals, and smoothies), the ongoing challenge of employee management, and the surprising ways they've built community trust and loyalty in Long Island, NY. Get ready for some wild stories, including a sneaky protein thief and a customer-funded "tip jar rescue”.
SOCIALS, WEBSITE & STORE LOCATION:
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🧱 Store Location →
319 North West Dr
Farmingdale, New York 11735
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