Followers don’t always equal influence. Some creators with millions can’t sell a thing, while others with smaller audiences spark entire movements.
In this episode, Grace and Justin talk through the messy business of being an influencer today: culture, money, and what “influence” really means in 2025.
Inside:
📉 Why follower count ≠ influence (and why some launches flop)
🏙️ L.A. vs. Austin creator culture. Exclusivity, wellness, and ambition
🎲 The rise of La Bubus, blind boxes, and gambling culture for kids
💡 How environment shapes ambition, community, and creator careers
🎙️ Hosted by Grace Ling & Justin Nguyen
📍 How Creators Make Money — the podcast where we unpack the real strategies behind today’s smartest creators.
