In this episode of From the Ground Up, Taiefa Tabassum shares how lean SaaS teams can compete by prioritizing positioning, disciplined experimentation, and founder-led storytelling over vanity metrics. Drawing from her journey from visual design to tech marketing at MyWorks, she explains the 70–30 rule, the importance of narrative-driven campaigns, and how small teams can validate demand before scaling spend. She also breaks down how marketers should think about AI today, using it as an efficiency layer and analytical companion rather than a replacement for human strategy.
