In this episode of Unpolitics, Ben Kaplan sits down with Chuck Rocha, a seasoned Democratic strategist and the mastermind behind Bernie Sanders' ground-breaking Latino voter outreach. They delve into the untold story of how the Latino electorate is evolving, the misconceptions political consultants have about Latino voters, and the impact of cultural and generational shifts on voting patterns. From Bernie’s campaign to Kamala Harris’s story, Rocha shares insights on the power of authenticity, the immigrant experience, and what Democrats need to do to connect meaningfully with this dynamic and rapidly growing demographic.