Ken Rapp, CEO of BluStream, shares the story behind building a platform that solves the biggest gap in customer experience: what happens after the box arrives at your door. After his own guitar cracked from lack of humidity care, Ken realized brands have all the product knowledge customers need but no way to deliver it at the right moment. In this conversation, he explains how BluStream creates dynamic product journeys that drive 90% retention rates, why he pivoted from IoT sensors to pure SaaS after a decade, and his hard-won advice for founders on validating problems early, building flexible teams, and choosing the right investors for the long haul.
