In this episode of Tech Startup Stories, Natalie Binns is joined by Chloe Scott, founder of Trust Verified, to discuss building a credibility and verification platform in a sector where trust is often assumed rather than proven. Drawing from her experience in the property investment space, Chloe explains how misinformation, weak oversight, and social-media-driven credibility create real financial risk and why she set out to build a system that verifies identity, compliance, and professional references with evidence, not hype.
The discussion explores how Trust Verified was shaped through early validation rather than assumptions, why a lean MVP was prioritised over a fully built product, and how a community of founding members is being used to guide development. Chloe also shares her decision to focus first on unregulated property professionals before expanding into other industries, even when external pressure suggested faster pivots.
Alongside the product journey, the conversation covers funding without chasing investors, saying no to growth tactics that conflict with personal values, managing confidence as a first-time founder, and learning to trust judgement over noisy advice. This episode offers a realistic look at building trust-first infrastructure, making deliberate trade-offs, and growing a tech business without shortcuts or performative scale.
