This episode of Greenway Audio Magazine, hosted by Brandon Dunn, features a comprehensive conversation with Dr. Stephanie Cernicek, Chief Science Officer at Mana and a prominent pioneer in Missouri’s cannabis industry. The discussion explores Dr. Cernicek’s journey from the state's limited hemp pilot program for epilepsy patients to the rapidly evolving adult-use cannabis marketplace. The conversation offers rare insight into both the historical and scientific dimensions of Missouri’s cannabis sector, product innovation, market strategies, consumer education, and ongoing challenges for independent brands and manufacturers.
Dr. Cernicek reflects on her early work with Missouri's first hemp and CBD programs aimed at treating intractable epilepsy. She discusses the tightly regulated, medically motivated beginnings—from growing hemp under Department of Agriculture oversight to formulating full-spectrum tinctures for small patient groups—highlighting how advocacy, legislative change, and patient impact laid the groundwork for the industry’s broader acceptance.
The episode covers the importance of product development grounded in science, the move into high-potency gummies, and how strategic branding, unique flavors, and community engagement have set Mana apart in an increasingly crowded market.
Additionally, Dr. Cernicek offers a candid, technical perspective on extraction methods, product formulation, and the meticulous process required for consistent, high-quality cannabis products. She details how technological choices and stringent internal testing produce reliable results that set Mana’s products apart from competitors.
The conversation also addresses the changing tastes of Missouri consumers, the move from purely medicinal usage to recreational experiences, and the ongoing challenge of educating customers on the importance of full-spectrum and ratioed products—not just THC potency. The episode also touches on the tough realities faced by independent manufacturers, such as shelf space competition and the importance of collaborative partnerships with cultivators.
