Clovr co-founder Josh Mitchem joins Greenway Audio Magazine to discuss real operator insights in the Missouri cannabis industry. We cover why Clovr bet on partnerships early, how consistency became their competitive edge, and the story behind self-imposing a recall to keep quality high. Josh also breaks news on CULTUR, Clovr’s new cultivation brand, with genetics strategy, first-harvest timing, and what it unlocks for price, concentrates, and pre-rolls.
We also get into Missouri’s regulatory arc, packaging rules, hemp oversight and the ICCA bill, plus what federal rescheduling could mean for operators and consumers.
(00:00) Intro
(00:15) Host open and Blue Sage ad
(01:49) Josh’s path into cannabis
(03:24) From business decision to patient-driven mission
(06:10) Giving back, veterans focus, and finding passion
(10:17) Clover’s partnership model and early brand strategy
(13:07) Mary Jones, Funny Bone, and the consistency standard
(15:45) Why consistency matters and the recall story
(18:28) Missouri regs, pre-approval pain, packaging reality
(21:24) Two directors, two approaches, and public safety focus
(25:33) Hemp market, age gating, testing, and ICCA
(32:42) Free market, fairness, and regulating hemp products
(36:30) CULTURE cultivation update and first harvest timing
(39:37) Genetics selection and sourcing approach
(42:15) What cultivation unlocks: live products, concentrates, pre-rolls
(45:47) Takao strains grown in-house and promo hopes
(46:40) 2025 focus and 2026 horizon
(47:46) House brands for independents, example Mulligan’s
(49:22) Hot dogs, beanie weenies, and comic relief
(50:34) Clover’s golf tournament and community work
(50:59) Quiet philanthropy and Clover Cares
(52:36) The human side behind the headlines
(55:42) Payday loans past and perspective
(56:56) Federal rescheduling scenarios and 280E relief
(59:18) ICCA outlook in Missouri
(01:01:49) What Josh is listening to
(01:03:46) Wrap and thanks
