In this episode of Greenway Audio Magazine, Tim and B.E. sit down with Kenya Alexander—writer, speaker, co-founder of Stash Bag Data, and DEI Chair at NCIA—for a vibrant and deeply personal conversation about the cannabis industry.They explore:- Why carpets matter at trade shows (yes, really)- Navigating cannabis entrepreneurship as a mother of three in Texas- How language and accessibility shape DEI success- The mental health toll of building a cannabis business- The real reasons people consume—and how we’re failing to speak their languageIt’s a candid, funny, and thought-provoking conversation packed with practical wisdom, shared struggles, and serious vibes. Plus, Kenya drops some knowledge on how consumer insights can reshape marketing, and the crew gets personal about validation, burnout, and… fly hunting.
(00:00) Intro and secret phrase: Super Excited
(02:11) Carpets at trade shows and why it matters
(05:40) Sound, comfort, and booth energy
(10:00) Kenya’s shift from finance to events
(11:57) DEI work at NCIA: language and access
(15:00) Missouri’s micro license framework
(18:45) Talking about privilege without saying it
(22:00) Localizing DEI conversations
(28:45) How conversations spark new possibilities
(31:02) Getting a job in cannabis doesn't mean giving up
(33:16) The mental toll of entrepreneurship
(36:47) Timeline shift and Stash Bag Data
(39:20) The language gap between brands and consumers
(41:50) Brandon vs the fly
(43:00) Working in cannabis in Texas
(46:51) The PTO weed shirt move
(48:43) Reality TV, Housewives, and Happy Eddie
(51:03) What’s in Kenya’s rotation
(53:29) The Highlight Podcast and pod life
(56:45) Taking compliments and Brandon’s hair reveal
(01:02:00) Compliments for dudes & making adult friends
(01:06:30) Kenya signs off
