In this episode of 'Get a Shift On', I speak to another David! David Crawford from Drakewalls Marketing as he shares his journey from being a musician t running his own marketing agency and all that goes with a career change, indeed career development like that.
We discuss the challenges of starting a business, the importance of having a solid marketing strategy, and the balance between practical experience and formal qualifications.
David emphasises the need for self-belief and confidence in overcoming rejection, while also exploring the evolution of marketing in the digital age.
David also provides valuable tips for aspiring entrepreneurs on how to effectively start their own businesses and navigate the marketing landscape.
David's BioDavid grew up in Edinburgh and following his passion for music, moved to London in 2007. After working as an in-house Marketing Manager David went on to setup Drakewalls Marketing as well as establishing two 6-figure ecommerce businesses with his wife, Lucy. Away from work David has a passion for the outdoors and can often be found paddleboarding his way round the Devon coast.
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Chapters
00:00 Introduction to Career Change and Marketing Journey
03:42 From Music to Marketing: A Unique Transition
06:44 Building a Marketing Agency: The Early Days
09:49 The Importance of Self-Belief in Business
12:38 Handling Rejection and Building Confidence
16:03 The Value of Practical Experience Over Qualifications
19:04 Adapting to Changes in Marketing Strategies
21:58 Old School vs. New School Marketing Techniques
24:58 Creative Marketing Campaigns: Thinking Outside the Box
27:47 Understanding Your Audience: The Key to Success
30:41 Starting Your Own Business: Essential Tips
33:51 Navigating the Challenges of Entrepreneurship
40:36 Starting a Business: Key Mistakes to Avoid
43:18 Maximizing Google Ads: Strategies and Tips
46:27 Building a Business on a Budget: Real-Life Insights
49:42 Drake Walls Marketing: Services and Final Thoughts
49:53 End Credits
