In this episode, Julie and Will discuss the importance of holiday preparations for potters, emphasizing the need for early planning and effective marketing strategies. They explore the benefits of text marketing, balancing wholesale and retail, and innovative customer service practices. The conversation also touches on creative holiday ideas, navigating art markets, and identifying green and red flags for market participation. Finally, they compare the effectiveness of product launches versus discounts, concluding with key takeaways for potters to enhance their holiday sales. Happy Holidays and happy creating!
