⁺₊⋆ ☀︎ ⋆⁺₊+𖦹 episode 22 ⁺₊⋆ ☀︎ ⋆⁺₊+𖦹I
feel like I BARELY scratched the surface & might do a more in dept video in the future :)
In this video i speak about the seemingly insignificant & sometimes hidden costs associated with being a woman. I talk about the pink tax, the time that goes into maintaining an appearance, the invisible second shift & the halo effect.
00:00 - intro
01:09 - the pink tax
03:31 - the lifetime beauty bill
06:04 - beauty as a part time job
08:47 - the invisible second shift
12:23 - the halo effect
Chillpeach - Taiyaki : • [no copyright music]
Sources
UN Women Data Hub – “Unpaid Care and Domestic Work” global time‑use database (updated 2023)
Advanced Dermatology – “2024 Beauty Spending & Grooming Habits Survey” (U.S. panel, n≈1 000)
OECD Time‑Use Surveys – average daily unpaid care split, 2019 synthesis
USC Dornsife Center – “Invisible Workload & Fair Play” study on cognitive labor (2024, n=322 mothers)
Journal of Marriage & Family – 2025 national time‑diary analysis of cognitive labor share
Washington Post – Feature: “The CEO of the Household” (Sept 2024)
ILO – “Care Work and Care Jobs for the Future of Decent Work” global brief (2018)
Oxfam International – “Time to Care” report (2020) estimating $10 trillion unpaid‑care value
Harvard / MGH (Etcoff et al.) – “Cosmetics as a Feature of the Extended Human Phenotype” experiment (PLOS One, 2011)
Seton Hall University – 2023 trust‑game study on makeup and cash transfers
Wong & Penner – “Gender and the Returns to Attractiveness” wage‑panel study (Research in Social Stratification, 2016)
Harvard Business Review – Meta‑review of appearance and earnings across 65 studies (2019)
Healthline – “How Often Should You Get a Haircut?” (2023)
Salon Today – “Average Service Times in U.S. Salons” (2022 industry survey)
UCLA Labor Center – “Nail Files” report on salon‑goer frequency (2023)
European Wax Center – Client timing & cadence guidelines (2024 FAQ)
Herzig, Rebecca – Plucked: A History of Hair Removal (2015; lifetime cost calculations)
Forbes – Joan Michelson, “Women Retire With 70 % of Men’s Wealth” (Mar 30 2022)
HerMoney – “Why It Costs $300 K More to Be a Woman” (2023 analysis)
Ellen Taaffe (LinkedIn) – “The Hidden Costs of Being a Woman” post (2024)
TheJournal.ie – “Pink Tax: Why Irish Girls Pay More” (May 2016 price scan)
UNICEF / UN Women – “The Gender Snapshot 2023” (care‑work projections to 2050)
