Naina Parekh is an Indian entrepreneur and the co-founder of EUME, a Mumbai-based travel lifestyle and accessories brand. She is recognized for her innovative approach to travel gear, notably conceptualizing EUME’s signature feature: backpacks integrated with built-in massagers. Embarking on her entrepreneurial journey in her mid-40s, Naina aimed to create a brand that harmonizes comfort, style, and functionality. EUME, pronounced “You-Me,” reflects this ethos by offering multipurpose travel accessories designed for commuters, travelers, and families. The brand emphasizes sustainability, innovation, and social responsibility.
