Venture capital is shifting, and so is the way startups take off. Is the secret to hypergrowth really just about great products? Or is it about the people behind them? Influencers, creators, and celebrities aren’t just launching brands—they’re rewriting the rules of business. So, who’s really shaping the next wave of billion-dollar empires?
In this episode of Becoming Radical, host Michael Gaizutis sits down with Scott Van den Berg, founder of Hotstart VC, to discuss how he’s transforming venture capital by investing in celebrity-backed startups. From early-stage challenges to game-changing investment strategies, Scott shares how he went from launching startups to funding the next generation of innovative consumer brands.
Scott dives into the rise of the creator economy, why traditional venture capitalists often miss the mark, and what it really takes to build a successful celebrity-led business.
If you’re an entrepreneur, investor, or just fascinated by the intersection of business, culture, and influence, this episode will challenge how you think about startup success in the modern world.
Key Takeaways
How Scott’s teenage vision to become a VC turned into reality
The unconventional path from founder to venture capitalist
Why celebrities are launching brands—and why some succeed while others fail
The biggest mistakes startups make when working with influencers
Why product-market fit matters more than celebrity status
How AI and automation are shaping the future of venture capital
Why traditional VC firms struggle to understand the creator economy
The power of aligned incentives in startup-investor relationships
The future of influencer-led brands and what’s coming next
In This Episode
[00:00] Introduction to Becoming Radical
[08:54] The unique approach of Hotstart VC
[12:07] Criteria for investing in celebrity-founded brands
[16:25] The future of the creator economy
[22:16] Navigating startup partnerships
[28:00] Choosing the right investor
[30:06] Getting started in venture capital
[33:13] Staying ahead in a fast-moving industry
[34:31] Leadership lessons from both sides
[39:37] Where to find Scott and Hotstart VC
[40:11] Conclusion and final thoughts
Our Guest
Scott Van den Berg is the founder of Hotstart VC, a venture capital firm specializing in investing in celebrity and creator-led startups. He also founded Influencer Capital, helping celebrities transition from brand endorsements to equity partnerships in high-growth startups. With a deep understanding of the creator economy and venture investing, Scott is shaping the future of how influence and innovation intersect in business.
Notable Quotes
[01:10] “When I was 16 years old, I wrote down on my vision board that I wanted to become a venture capitalist. It’s quite funny that I always had that in mind, but my journey to get there was definitely not linear.” — Scott Van den Berg
[07:44] “I think of myself as a founder first instead of an investor first, so it’s just being able to relate to these startup founders, sharing my experiences.” — Scott Van den Berg
[18:44] “Content creators and celebrities have to start thinking like athletes, realizing there's a ten or fifteen-year window to make all their money, and they need to set themselves up for future success.” — Scott Van den Berg
[21:31] “Startups often get starstruck by influencers, thinking a celebrity with 20 million followers will solve all their problems, but that's definitely not the case.” — Scott Van den Berg
[28:12] “Do you truly enjoy working with this investor? Is there a personal relationship? Because you're probably going to be in bed together for the next ten years.” — Scott Van den Berg
Resources and Links
Scott Van den Berg
Michael Gaizutis
Becoming Radical
