Description

In this episode of The Search Session, Gianluca Fiorelli sits down with Jono Alderson to dive deep into the evolution of SEO—from technical frontiers to brand, strategy, and storytelling.

It’s a candid, insightful, and occasionally nostalgic chat about where the industry’s been, where it’s headed, and why better SEO might mean building better businesses.

This is the 11th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:31) Meet Our Guest: Jono Alderson
• (01:30) What SEO Was, Is, and Is Becoming
• (04:34) T-shaped vs π-shaped SEO Skills
• (08:02) How to Keep SEO Relevant to Businesses
• (10:10) How Relevance Engineering is Becoming the True Job of an SEO
• (13:54) Why Differentiation Matters More Than Ever
• (17:18) Did We Approach Competitive Analysis from the Wrong Perspective?
• (23:20) The True Competitive Advantage of SEOs
• (26:43) Are SEOs Acting Like Snobs?
• (31:26) E-E-A-T: Why So Many SEOs (and Businesses) Still Get It Wrong?
• (41:30) SEO on the Edge
• (49:03) The New Technical SEO Specialist
• (51:55) Rapid-Fire Fun: Get to Know Jono

👉 Read the full article and explore additional 

https://www.advancedwebranking.com/blog/technical-seo-nerd-talk-with-jono-alderson 

Where to find Jono Alderson

• LinkedIn: https://www.linkedin.com/in/jonoalderson/
• X: https://x.com/jonoalderson 
• Website: https://www.jonoalderson.com/ 

Where to find Gianluca Fiorelli 

• Linkedin:https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

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Be sure to subscribe for more actionable marketing and SEO tutorials: https://www.youtube.com/@advancedwebranking