When it comes to cleantech, good ideas aren’t enough - if you want real impact, the economics have to work first.
Grizz Deal, co-founder of IXWater, has built nine companies by taking unused government lab tech and turning it into real businesses that solve huge industrial problems - like turning toxic wastewater into usable water for a fraction of the cost.
In this episode, Grizz shares what most sustainability founders get backwards about scaling:
💡 Why industries won’t adopt your green solution unless there’s a clear financial upside
⚙️ How to survive the messy early phase of custom projects and unlock repeatable sales
📈 Why selling your IP can be smarter than clinging to the CEO seat
🌍 What it really takes to turn waste into a resource - and a business that lasts
If you’re building a sustainability company and want to make sure it actually works in the real world, this one’s for you.
