The stories we hear shape what we believe. In this episode of The Education Blueprint, Superintendent Dr. Jon Rysewyk sits down with special guest Hallerin Hilton Hill to unpack the powerful influence of mainstream media on education. From the headlines that capture attention to the narratives that shape public opinion, they explore how media coverage impacts schools, educators, and students. Tune in for an insightful conversation on navigating the media landscape, telling the full story of education, and ensuring that facts drive the public conversation.
00:25 - Evolution of school communication
03:32 - How Hallerin's mom inspired him
06:16 - What is the creative process like?
08:09 - Writing a song for Whitney Houston
9:48 - How Hallerin got his start in Knoxville media
20:21 - How the KCS communication philosophy has shifted
31:30 - How KCS and the media balance competing priorities
34:30 - How does the district decide what information can be shared
37:37 - How to become a more efficient communicator
41:43 - Making yourself "available" and open to new information
Dr. Jon Rysewyk brings nearly 30 years of educational experience to his role as Superintendent of Knox County Schools. He earned a Bachelor’s degree in psychology and a Master’s degree in education from the University of Tennessee, followed by a Doctorate of Education from East Tennessee State University. Dr. Rysewyk began his career as a science teacher at Bearden High School and later became principal of Fulton High School during its State of Tennessee reconstitution. He also served the district as Supervisor of Secondary Education, Executive Director of Innovation and School Improvement, Assistant Superintendent, and Chief Academic Officer prior to being appointed Superintendent in 2022.
Hallerin Hilton Hill is a veteran broadcaster, author, and motivational speaker known for his insightful commentary and engaging conversations. As the host of The Hallerin Hilton Hill Show on NewsTalk 98.7 and a respected voice in media, he has spent decades exploring the intersection of leadership, education, and community impact. Follow Hallerin Hilton Hill on X @Hallerin.
Key Takeaways:
Communication is not just talking but listening, as well.
The media landscape has changed just as the way we communicate has.
Links & Resources:
Questions or show ideas? Email TheEducationBlueprint@knoxschools.org.
Read more about KCS Communication here.
Learn more about Knox County Schools at KnoxSchools.org.
Follow Knox County Schools on all platforms:
Hallerin’s TV show Anything is Possible on WBIR-TV Channel 10 is home to great stories about people whose lives prove anything IS possible. Find it on YouTube.
Listen live to HHH weekday afternoons from 3-7 p.m. EST on Newstalk 98.7 WOKI.
